Alberto Vitullo

Lecturer & artist, Head of Design at Charlie Tango

DESIGN SYSTEMS, BRANDING AND PRODUCT DESIGN

I have a BA in Industrial Design, I studied fine arts at Central Saint Martin and motion graphics at London College of Communication. I worked in Genova, London, Amsterdam and eventually Copenhagen. I am italian.

As a designer

I enjoy letting intuition drive my work

As a team player

I've always played left-back

As a manager

I believe smart risk explores new ground

[work]

DESIGN SYSTEMS / PRODUCT DESIGN / BRANDING

Danske Bank - Leading the vision for one of the first design systems in Scandinavia.

Danske Bank - Owning the vision for one of the first design systems in Scandinavia.

A journey lasted 4+ years: not only creating a responsive platform for Dasnke Bank employees to build consistent digital experiences, but also re-defining the rules for their online branding. An effort that involved multiple teams, across countries and many stakeholders [Pics from the online styleguide we coded].

More work soon

[talks]

Design Systems at Ladies that UX Copenhagen

"Tips for better front-end development, from a designer"

Rootapp.io showcase at Cph UI/UX Meetup

[insights]

[my insights]

About processes

I love what working methodologies like Agile, Scrum, Lean, etc. are for. Sadly I never really encountered a place where those are implemented correctly. This taught me that the most important part of the process is my attitude towards the task, the client and my team mates.

About user centered design

A very hot topic these days, I see many brands let go their design DNA to make room for accessibility and conversion. My questions is: what's going to happen when all digital experiences are going to be the same? Brands will need their identity back, and there I will be waiting for them!

About beauty

The name Kinobi comes from the Japanese phrase ‘ki no bi’, meaning the coming together of beauty and function. I came across this concept in one of my trips to Japan, and I immediately felt myself part of it. Mont-bell hiking brand made it its slogan, I consider it as one of the key coordinates in my working approach.